You bring the product idea and the customer relationships. We bring the hardware, the firmware, the cloud, and the mobile apps. All running in production today, all delivered under your brand. No embedded team to hire. No 24-month build.
An IoT ODM (Original Design Manufacturer) designs and delivers a complete connected product for you. The term comes from consumer electronics: ODMs build the thing a company sells under its own name. In IoT, it works the same way. Hardware, firmware, cloud, and mobile apps arrive as one product, branded as yours, ready to sell to your customers.
This is different from a platform SDK like Particle or Golioth, which gives you building blocks. It is different from a contract manufacturer, which assembles hardware to your design. An IoT ODM spans every layer so your team can focus on selling into your vertical instead of hiring firmware, cloud, and mobile engineers to re-solve the problems every connected product has already solved a thousand times.
If one of these sounds like you, the conversation will be short and useful.
You already have a product and customers. Your buyers are asking for remote monitoring, alerts, control, or a mobile app. You do not want to spin up a 12-person embedded team. You want the connected version of your product shipped under your brand.
Fits: agribusiness, equipment OEMs, facility operators, distributors adding smart features.
You have a vertical you know well and a product concept that requires sensors, cellular connectivity, a cloud, and a mobile app. You need a partner who can take it from slide to SKU without you first hiring firmware, cloud, and mobile leads.
Fits: seed-stage hardware startups, vertical SaaS founders moving into IoT.
You deliver solutions to end customers and want a complete IoT platform you can rebrand, resell, and extend. You need a product that looks and feels like yours on every surface: device, app, and dashboard.
Fits: regional SIs, distributors, consultancies with channel relationships.
Four layers. Delivered together. Maintained together. One company accountable for the whole thing.
Industrial IoT controllers with modular sensor bus, cellular + WiFi, battery or mains-powered. Custom enclosures, SKUs, and labeling available. Certified for the regions you ship to.
Cellular-first firmware with secure communication, resilient connectivity, and over-the-air updates. Proven across thousands of production deployments.
Multi-tenant cloud at your domain. Role-based permissions, device management, reports, billing, alerting, REST + MQTT APIs. Your tenant, your data, your customers.
iOS and Android apps published under your developer accounts in the App Store and Play Store. Fully branded. End users never see OmnIoT.
A typical engagement runs 6 to 9 months from kickoff to production-ready. Here is what each phase looks like, with the artifacts you walk out with.
We map your product, your buyer, the sensors and control points, the geographies you ship to, and the commercial constraints. We pressure-test the product idea against what the platform can do out of the box versus what needs custom work.
A small fleet of devices running on a branded cloud tenant with a functional mobile app. Real data, real users, real feedback. Custom sensors integrated, branding applied, core workflows wired. The goal is something you can demo to customers and investors.
Ten to fifty devices in the field with early customers. Hardware is refined, firmware is hardened, workflows are tuned based on what real users do. Apps go to the App Store and Play Store under your accounts. Billing and support flows get wired up. Your first real revenue.
Scale to thousands of devices. We run the platform, you run your customers. Firmware, cloud, and mobile updates ship continuously under your brand. You get a stable product you can sell for years without a firmware or cloud team.
Most confusion about IoT ODMs comes from mixing up three different things buyers can purchase. Here is the clean version.
| IoT ODM | Contract manufacturer | Platform SDK | |
|---|---|---|---|
| What you get | Finished branded product (hardware + firmware + cloud + mobile) | Hardware assembled from your design | Firmware SDK, libraries, sometimes a cloud API |
| Who writes the firmware | We do | You do | You do, using their SDK |
| Who designs the hardware | We do | You do, they build it | Not their problem |
| End-user mobile app | Included, branded as yours | Not in scope | Not in scope |
| Multi-tenant customer cloud | Included, branded as yours | Not in scope | Usually not |
| Good fit when | You sell a connected product but do not build the stack | You have an engineering team and designs ready to manufacture | You are building your own platform and need primitives |
| Typical engagement | 6 to 9 months to production, multi-year partnership | Per-order manufacturing, discrete transactions | Ongoing platform subscription |
An IoT ODM built on a platform is not the same thing as a contract engineering firm writing bespoke code against your spec. The difference shows up in year two and three, when the maintenance burden of bespoke code starts to cost more than the original build.
An ODM is a structural commitment. Getting the fit wrong costs both sides time. Here are the cases where we will tell you, in discovery, that you should work with someone else.
If you have firmware engineers, a cloud team, and a mobile team, buying those functions again as a service is wasteful. A platform SDK or a contract manufacturer is more cost-effective for you.
At tens of thousands of units per month, the economics shift. You want a dedicated contract manufacturer relationship with your own supply chain leverage. ODMs are better suited to commercial and industrial volumes where each unit carries real commercial value.
If your product is an IoT platform itself, or your differentiation lives in custom transport protocols, or you are building a product for hyperscaler consumption, you need the primitives, not a finished product. Talk to AWS, Azure, or Particle.
Our model licenses the underlying platform to you for the lifetime of your product. Full IP transfer is possible but changes the engagement economics significantly. If owning every line of firmware source is non-negotiable, a contract engineering firm that writes bespoke software is a better structural fit, even if the total cost is four to ten times higher and the maintenance burden stays with you forever.
The platform is vertical-agnostic at the technical layer. The engagement is not. Each vertical gets a workflow library, sensor reference designs, and a deployment playbook tuned for its specifics.
RAS, ponds, cages, hatcheries. Water quality, feeding, stock tracking.
Explore aquaculture →Row crops, tree crops, orchards, greenhouses. Soil, weather, irrigation.
Explore agriculture →Broiler, layer, breeder, hatchery. House climate, feed, ventilation.
Explore poultry →Dairy parlours, feedlots, herd health. Activity tags, milk telemetry.
Explore cattle & dairy →Machines, PLCs, OEE, predictive maintenance, energy.
Explore industrial →Pharma, food, logistics. Calibrated logging, compliance, transport.
Explore cold-chain →Solar, storage, metering. Multi-vendor, multi-plant, branded portals.
Explore energy →An IoT ODM (Original Design Manufacturer) designs and delivers a complete connected product for you. Hardware, firmware, cloud, and mobile apps are built, branded, and handed over as one thing. The term is borrowed from consumer electronics, where ODMs build the entire product a company sells under its own name. In IoT, it means the same: you bring the product idea and the customers; the ODM brings every technical layer.
A contract manufacturer (CM or EMS) builds hardware to your design: you deliver the schematics, firmware, and BOM, they assemble. An IoT ODM goes further: we design the hardware, write the firmware, stand up the cloud tenant, deliver the mobile apps, and hand you a complete connected product under your brand. The CM relationship is transactional and per-order. The ODM relationship is a multi-year partnership.
A platform SDK gives you firmware libraries, sometimes hardware, and a cloud API. You still build the product on top: the dashboard your customers see, the mobile app, the multi-tenant permissions, the billing flows. An IoT ODM delivers all of that. The SDK is the right choice if you have the engineers to build the rest. The ODM is the right choice if you do not.
You own your brand, your customer data, your cloud tenant contents, your mobile app store listings, and any product-specific customizations we build for you. The underlying platform (hardware reference designs, firmware core, cloud platform) remains our IP and is licensed to you for the lifetime of your product. This licensing model is what keeps your cost low and your product maintainable. A full IP transfer is possible but changes the economics significantly.
Yes. You own your data and can export it at any time. You own your mobile app store listings, so if we ever stopped working together, your apps stay live under your identity. You can migrate to another platform if you choose. We help you do it cleanly rather than lock you in.
Pilot engagements typically start at ten devices. Production runs start at a few hundred units. We are not optimized for consumer-scale mass production (tens of thousands of units per month). For that a larger contract manufacturer is a better fit. We are optimized for commercial and industrial products where each unit carries real commercial value: hundreds to low thousands of devices, each generating SaaS revenue that supports recurring engagement costs.
A typical engagement runs 3 to 6 months from kickoff to first pilot deployments and 6 to 9 months to production-ready. This is roughly one order of magnitude faster than building the stack yourself on AWS IoT Core or Azure IoT Hub, because the platform already exists; we adapt it to your product rather than build it from scratch.
Every engagement is quoted after discovery. Rough ranges: discovery is a fixed fee in the small five figures USD. Prototype adds NRE plus hardware, typically mid five to low six figures total depending on sensor count and custom hardware work. Production is per-device hardware cost plus per-user SaaS fee, both predictable. We do not publish fixed price lists because every product has a different hardware bill and different cloud usage.
Sometimes. If you have an existing controller design, we can evaluate whether to integrate our firmware onto it or replace it with our reference hardware. If you have an existing cloud, we can sit alongside rather than replace, exporting data via our REST or MQTT APIs. Most engagements are cleaner and cheaper if we run the full stack, but partial engagements are possible when legacy investment warrants it.
Cloud tenant: you get administrative access. Mobile apps: you get the source required to publish to the stores under your identity. Firmware: you get a licensed distribution with configuration access, custom integrations, and the binary for your product. The platform core firmware stays shared across customers, which is what keeps the product stable and keeps your cost low. Full firmware source access is negotiable but has cost and IP implications.
Agriculture, aquaculture, poultry, cattle and dairy, industrial monitoring, cold-chain logistics, and energy. The platform is vertical-agnostic at the technical layer: the hardware, firmware, cloud, and mobile layers are the same. We prioritize partners in verticals where we already have production deployments because our domain knowledge compounds there.
Our reference hardware carries CE, FCC, and relevant regional certifications for the markets we ship to today. If your custom hardware modifies the certified design (different radio, different enclosure, different antenna), re-certification is required and we manage that process or hand it to a partner lab.
We tell you in the discovery call and point you somewhere else. We are not the right answer for high-frequency industrial control (sub-millisecond loops), consumer wearables, video streaming IoT, or products that need Linux-class compute per device. In those cases, we will name the platform or ODM that is a better fit.
Reasonable question. You own your data, your mobile app store listings, and your customer relationships, so your business keeps operating. The platform license includes source escrow for critical components, released to customers in a wind-down scenario. This is more explicit than what most SaaS vendors offer.
A named account manager and standard-hours email and Telegram support for platform issues. Business-critical incidents (fleet-wide OTA problems, cloud outages) get 24/7 response. SLA is negotiated per engagement but baseline is 99.5% platform uptime and 4-hour response to business-critical tickets.
Yes. We sign your standard mutual NDA or ours, whichever you prefer, before any detailed product conversation.
Every engagement starts with a 30-minute call. No deck, no pitch. Just a conversation about what you are building and what is blocking you from shipping it.
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